Field notes
Why KR marketers rebuild audiences every quarter
Seasonal promos and catalog drift force resets—here is a calmer ops rhythm.
Naver intent tiers without drowning in keywords
A three-band model that keeps negatives maintainable for lean teams.
Signal quality scores your dashboard is missing
Platform reach metrics hide overlap—score segments before scaling.
Handoff SLAs between search and nurture teams
A one-page SLA template that reduced channel blame in three client teams.
Display sequences when view-through is distrusted
Label confidence levels instead of debating attribution religion.