Naver intent tiers without drowning in keywords

Search teams in Korea often inherit massive keyword exports from agencies. Without tiers, negatives become a graveyard of one-offs that nobody owns.

Our three-band model separates navigational, commercial, and educational intent. Each band gets its own landing path and conversion definition—so informational clicks stop polluting ROAS conversations.

The maintainable part is ownership: one person approves band moves weekly, not ad hoc during crises. We share a spreadsheet template that flags queries with rising spend but flat downstream events.

Teams that adopt the model report fewer emergency pauses on Fridays. The trade-off is upfront taxonomy work, which this article outlines in a single working session format.