Korea · Targeting Ops
Demand Generation Targeting Ops in Korea
A structured path for marketers running Naver, Kakao, Meta, and CRM-linked audiences—built in Yeosu, taught in English for KR teams.
Targeting ops roadmap
- Foundation — Signals, intent tiers, CRM segments
- Intermediate — Multi-touch paths, social stacks, display sequences
- Advanced — Predictive segments, attribution ops
- Team — Bootcamps and certification prep
Tool stack breakdown
| Layer | Tools | Ops focus |
|---|---|---|
| Search | Naver Search Ads, Google Ads | Intent tiers, negatives |
| Social | Meta, Kakao | Audience stacks, rotation |
| Data | GA4, CRM exports | Event mapping, sync QA |
| Display | DV360 / domestic DSP | Sequences, safety tiers |
Practice labs
Each cohort includes account-based labs: suppression audits, signal scoring, and handoff SLA drafts. You leave with artifacts—not only slides.
- Audience overlap calculator
- Naver intent tier worksheet
- Cross-channel glossary template
Case study teardown
We walk through an anonymized KR e-commerce rebuild: promo-fatigued prospecting, seasonal reset, and a 3-week recovery plan. Outcomes are shared with confidence labels—not inflated ROAS claims.
Certification path
Combine foundation + intermediate courses, then sit Certification Prep Intensive. Exam fees are paid directly to platforms.
View certification prep