About
We teach targeting operations—not slide theater
Swett Digital started in 2019 when local performance teams asked for labs that mirrored their Naver and Kakao stacks. We are still in Yeosu, still small, and still obsessed with checklists that survive the next promo week.
Principles
Ops over slides
Every module ships a checklist or template you use the next week.
KR context first
Examples reference Naver, Kakao, and domestic CRM patterns—not US-only playbooks.
Honest measurement
We label confidence levels instead of selling false precision.
Small cohorts
Live groups stay small enough for mentor review on real accounts.
Timeline
- 2019 — First Yeosu cohort: Launched foundation targeting labs with eight local marketers.
- 2022 — Corporate training track: Added team bootcamps for e-commerce and B2B SaaS groups.
- 2025 — Self-paced library: Expanded on-demand modules alongside live cohorts.
Team
Hana Yoon
Lead instructor
Former agency lead for KR paid social; now designs cohort labs.
Daniel Park
Performance strategist
Search and cross-channel paths for B2B and SaaS teams.
Soo-jin Lee
Analytics mentor
Display measurement and incrementality testing specialist.
Mina Choi
Curriculum designer
Turns messy ops workflows into teachable sequences.
Ji-hoon Kim
Student success manager
Keeps cohorts on track without nagging—ops calendars are his tool.
Elena Vasquez
Performance strategist
E-commerce stacks and catalog sync QA.
Ryan Okafor
Analytics mentor
Predictive segments and drift monitoring.
Yuna Han
Lead instructor
Kakao and Meta labs with creative rotation focus.
Marcus Webb
Curriculum designer
Certification prep scenarios and mock exams.
Sera Oh
Student success manager
Self-paced learner check-ins and forum moderation.
Leo Tanaka
Performance strategist
ABM tiers and enterprise account plays.
Nadia Rahman
Analytics mentor
Attribution ops and weekly reporting rituals.
Oliver Stein
Curriculum designer
Workshop facilitation and executive readouts.
Hee-soo Bang
Student success manager
Team bootcamp logistics and pre-workshop audits.