Foundation Demand Generation Targeting Ops
Search Intent Labs
₩185,000 (informational)
Hands-on search targeting for teams running Naver and Google in Korea. You build intent tiers, align landing paths, and instrument conversion events that reflect real funnel stages—not vanity clicks.
What is included
- Query tier taxonomy builder
- Negative keyword sculpting sprints
- Landing path alignment audits
- Conversion event mapping guide
- Search term insight reviews
- Channel-specific playbooks
- Peer critique sessions
Outcomes
- Ship a tiered keyword structure
- Reduce wasted spend on informational queries
- Align three landing paths to intent bands
Daniel Park
Performance strategist with agency and in-house search ops background.
Questions
Participant notes
Negative sculpting sprint changed how we brief creatives. Still wish we had one more week on Display overlap.
Clear material on event mapping. Our GA4 events finally match sales stages.