Advanced Demand Generation Targeting Ops
Predictive Segment Modeling
₩520,000 (informational)
Advanced course using spreadsheet and platform-native tools to rank users by conversion likelihood. Honest about model limits and drift.
What is included
- Feature selection checklist
- Platform-native scoring labs
- Drift monitoring cadence
- Holdout test design
- Ethical use guidelines
- Documentation standards
Outcomes
- Ship one predictive segment to production
- Monitor drift for 30 days
- Write a limitation memo for stakeholders
Soo-jin Lee
Analytics mentor specializing in display and video measurement.
Questions
Participant notes
Limitation memo template saved us from overselling predictive lift to leadership.