Intermediate Demand Generation Targeting Ops
Paid Social Targeting Core
₩320,000 (informational)
Intermediate social targeting for growth teams balancing prospecting and retargeting. Learn lookalike seed discipline, creative rotation matrices, and frequency caps tuned for KR mobile behavior.
What is included
- Lookalike seed selection framework
- Creative rotation matrix
- Frequency cap calibration
- Prospecting vs retargeting split model
- Kakao moment targeting lab
- Reporting dashboard template
Outcomes
- Deploy a two-layer prospecting stack
- Cut frequency fatigue on retargeting
- Document creative refresh triggers
Hana Yoon
Lead instructor focused on paid social and search overlap in Korea.
Questions
Participant notes
Rotation matrix stopped our team from pausing winners too early. Specific to Kakao—rare in other courses.