Intermediate Demand Generation Targeting Ops
Multi-Touch Path Design
₩410,000 (informational)
Intermediate program for in-house teams coordinating channels. You diagram touchpoints, assign ownership, and define measurement that does not double-count conversions.
What is included
- Touchpoint diagram toolkit
- Handoff SLA templates
- Attribution sanity checks
- Channel role charters
- Executive readout format
- Case teardown library
Outcomes
- Publish a multi-touch path for one product line
- Resolve two measurement conflicts
- Present path to stakeholders with evidence
Daniel Park
Performance strategist with agency and in-house search ops background.
Questions
Participant notes
Handoff SLA stopped our search and nurture teams from blaming each other in retros.
Attribution sanity module was blunt—in a good way. We stopped reporting fake ROAS.