Foundation Demand Generation Targeting Ops
Audience Signal Fundamentals
₩120,000 (informational)
A foundation program for marketers who need reliable audience signals before scaling spend. You map data sources, define exclusion rules, and publish test segments in Meta and Naver environments using KR-market examples.
What is included
- First-party list hygiene checklist
- Intent keyword clustering for Naver Search
- Meta custom audience layering lab
- Signal quality scoring worksheet
- Exclusion and suppression playbook
- Weekly office-hour review
Outcomes
- Publish three validated audience sets
- Document signal quality thresholds
- Run a controlled A/B on segment lift
Hana Yoon
Lead instructor focused on paid social and search overlap in Korea.
Questions
Participant notes
The Naver intent clustering module finally gave our team a shared vocabulary. We reused the week-two template in Kakao campaigns the same month.
Dense first week. Mentor feedback on my exclusion rules saved us from a costly overlap mistake.